The
one of the branch that we decided to visit is Kepong Village Mall, which
located at No.3 Jalan 7A/62A, Bandar Manjalara 52200 Kepong. Kuala Lumpur.
The operating hours for Kepong Village Mall is 9:30am – 10:30pm daily.
According
to Kepong Village Mall’s website, they used this as their slogan “The Kepong
Village Mall is as inviting as HOME. There is something for everyone.
Groceries, gourmet delights, Cineplex’s, gadget shops and even a fitness
centre. It's all here at your neighbourhood mall!”
The
first Corporate Social Responsibility (CSR) Activity
Tesco Group help people who affecting by FLOODS in Somerset. According to a worker who
worked for Tesco thirteen years Sara, the floods had an extremely severe effect
on local people in some of the area. Many people’s homes were flooded, as well
as farmer’s fields and town centres.
“My
colleagues and I wanted to do everything we could to help. It all started with
a big fundraising effort we held at our store. We were overwhelmed by the
generosity of our customers, and we managed to raise over £4000 in just
one week – surpassing all previous collections we have taken part in” said by
Sara. Across the area £107,000 was raised for the Somerset Flood Fund,
which Tesco matched with an extra £10,000. Tesco Group not only giving money as
fund but also organized an event which named Tesco‘Big Clean Up’ to encourage
their worker to help the victims in Somerset. Tescoworkers donated their 5,000
hours to help clean up places that had been badly hit. After that,
Tesco workers also visited the center of Taunton to collect rubbish. They
collected eight bags of rubbish, which was much appreciated by local
people. Tesco workers collected over twenty bags full of rubbish on Chesil
Beach.
“But
we felt we could do more to help the families that were worst affected, some of
whom we knew had lost everything they owned” said by Sara and her colleagues.
So they had an idea which is donating items to families, to replace the
important things they had lost.
For
more information, please refer to the link below:
The
Second Corporate Social Responsibility (CSR) Activity
Did
you know? Tesco act as SANTA at some time in the past? In year 2013, Tesco
organized an event on Christmas. Just like what Santa will do, workers made a
list and check it, let your families decide that whether you’ve been naughty or
nice!
Not only present will be giving out from Tesco. Over the festive period Tesco
expected to sell around 9 million bags of potatoes, 1.5 million turkeys, 3
million bags of parsnips, 13 million packs of mince pies, 1.4 million
finest* Christmas puddings and 3.4 million packs of sprouts. And there is an
event of “Tablet gifting!” as lottery game.
In December 2013, Tesco workers transported around 8.3million cases of goods
every day. Tesco team had been doing their best to deliver out all the goods
before Christmas Eve. We should be appreciated because of Tesco workers does not
get much of rest.
For more information please refer to the link below:
The
third Corporate Social Responsibility (CSR) Activity
In October 2013, Tesco Group took part
in an event named “Fighting Hunger, Tackling food waste”. The United Nations
World Food Day acts as a timely reminder that poverty and hunger are problems
the world over, impacting millions of people each day. It also gives us an
opportunity to highlight the issue of hunger on our doorstep, where 5.8 million
people live in deep poverty in the UK, meaning they struggle to afford everyday
essentials, like food.
In this event, Tesco responsible to
redistribute surplus food to hundreds of charities up and down the country,
including homeless shelters, soup kitchens, breakfast clubs for children and
women’s refuge centers. These charities offer not only a meal, but invaluable
support to some of the poorest people in our society. According to Tesco worker
Lindsay Boswell, Tesco redistribute surplus food which has lost its commercial
outlet but is still perfectly fine to eat. This is good quality, nutritious
food that is still in date but would have otherwise gone to waste. It can be
considered as overproduction, damaged packaging and labelling errors. The
reason why Tesco will be in charge of food is because Tesco have over 18 years
of experience in food industry, they believed that Tesco will have good
solutions to handle them.
For
more information please refer to the link below:
There
are many facilities that provided to customers by Tesco Company. Facilities are
provided to convenience their customers all around the way when they are
shopping in Tesco. As example, Tesco provided free parking space to convenience
their customer, such as basement parking. In order to basement car parking,
customers will not get wet in the rainy days. Besides that, Tesco also provided
lift and escalators for customers to reduce their burden especially when
customers are carrying heavy goods. Trolley and basket is to convenience their
customer when they are planning to purchase high quantity of goods. (8 goods
above are considered as high quantity)
In
the hypermarket, Tesco provided price scanner machine for the customer to
double confirm the price of goods and to prevention customer wrong reading of
prices. In additional, Tesco also provided locker for rent to convenience their
customers. For instance, some of the customers will buy other products from
outside Tesco before entering Tesco hypermarket, so that their customers can
put their stuff in locker.
Furthermore, Tesco also hired security guard. Security guard is to protect
customers’ safety when customers still in Tesco building area, security guard
is needed in this danger environment nowadays. Tesco also installed CCTV. CCTV
can be catch the view of 360°, is very good in preventing stealing case.
Emergency exit door will be open and allow to escape when Tesco is on fire.
Then, fire extinguisher also prepared by Tesco, normally fire extinguisher will
be hanging beside that emergency exit door.
Moreover,
Tesco built post office without rental paying to convenience customers.
Customers can pay their electronic bill via post office. For sure, they have
provided chairs to customers for having a rest when they are tired. ATM
machines also prepared by Tesco. Provided ATM machines is to convenience
customers who did not bring enough money, it is a good idea to avoiding
bringing large amount of money.
Last
but not least, the word “toilet” itself may be considered an impolite word, but
toilet is also very important to everyone. For example of kids, kids will need
a toilet often. As we all know, Muslims need to pray in certain times. Tesco
also set up Surau to convenience Islam’s customers when they need to pray.
In
2012, Tesco had involved in online business to maximize their market. This
service allows customer to order an extensive range of products from the luxury
of customer’s home, and after place order, Tesco will deliver the ordered
product directly to their door at any time as they want. Tesco offer customer’s
low prices like in store and many promotions so that the major benefits of
shopping in Tesco are available to everyone with an access to the Internet such
as fresh food, grocery, baby, chilled & frozen, drinks, health &
beauty, household, pets and home, office & gifting.
In
additional, Tesco are also involved in rental type of business. For example:
laundry, Popular bookstore, saloon, food court, help care product, restaurant,
lock smith. Besides that, MBO cinema, amusement central, money changer, Maxis
and Digi central, computer products, gold smith, and watch shop are also rent
from Tesco to operate their business. Through rental type of business, not only
Tesco will get benefits, but both side also can get benefits, such as profit
and wide their business. Furthermore, Tesco also involved in grocery business.
Tesco can be known as a big grocery shop. In Tesco hypermarket, they sell
bakery, electronic product, clothing, food & beverage, stationary, daily
necessities, and so on.
As
can be seen, the products which can be buy through internet, there are
definitely can be buy in Tesco Hypermarket.
Refer to the social,
religious and cultural aspects of the business environment that may be affected
and may react to, the firm's strategies either positively or negatively.
These may include demographic aspects like age, gentle and
income statistics, population growth rate, education, and trends.
As we have covered on
previous pages they can be many factors affecting Tesco’s activities. Another
one of these social factors. These could include lifestyle changes, education,
and living condition.
Increase birth rate:
Tesco may start to look at selling children’s toy or products to open a new
market which in the long run will eventually create more profit because they’ll
have an extra market that parents and children are interested in.
Education: Tesco will
also focus on education. As seen on adverts they already sell school uniform
for children that are certain ages which is mostly primary school and secondary
school. They will also sell school equipment for all age from primary school
and even to college. This open a whole new markets.
Technological factors
Businesses are
continually developing new technologies to provide the best solutions for the
market place. Intelligent companies find out what the most appropriate technologies
are for their businesses and use it.
Importing new
technologies into business can be an advantage for organization as well as
customers. In Tesco, using of advanced technologies improved customer
satisfaction. Technologies used in most of the Tesco stores are:
Electronic shelf labeling- system used by retailers for displaying product pricing on shelves.
Electronic Point of Sale-
point at which a customer makes a payment to the merchant in exchange for goods
or services
Radio Frequency Identification- wireless non-contact use of radio-frequency
electromagnetic fields to transfer data, for the purposes of automatically
identifying and tracking tags attached to objects
Electronic Fund transfer system- electronic exchange, transfer of money from one account
to another.
Wireless devices- to
convenience customers to access to internet when they are needed
Price Scanner-
convenience for customers to check out the price of the products.
Customer can feel more convenient as product is readily
available to them. The above mentioned technologies helped Tesco in improving
the stocking and distribution processes. The adoption of Electronic Point of
Sale (EPoS), Electronic Funds Transfer Systems (EFTPoS) and electronic scanners
have greatly improved the efficiency of distribution and stocking activities.
Sales promotion can be defined as short-term incentives to
encourage the purchase or sale of a product or services. Sales promotion
included discounts, coupons, specialty advertising and demonstrations. Examples
of sales promotions are found everywhere. A freestanding insert in the weekend
newspaper contains a coupon offering $1.00 off ONE Olay Facial Moisturizer.
Sales promotion includes a wide variety of promotion tools designed to
stimulate earlier or stronger market response. This target is toward final
buyer (consumer promotion), and TESCO members of the sales force (sales force
promotions). Therefore, developing the sales promotion program can be one way
for the TESCO Hypermarket business choice to achieve sustainability.
First, marketer must decide on the size of the incentive. A
large incentive will produce more sales response. Marketer can set conditions
for participation. Incentives might be offered to every customer or only selected TESCO members. Then marketer can decide how to promote and distribute the
promotion program itself. At the store, in an advertisement, or by mail a
60-cents-off coupon could be given out in a package. Each distribution method
involves a different level of reach and cost. The length of the promotion is
also important. If the sales promotion period is too short, many prospects (who
may not purchase during the time) will miss it. If the promotion runs for too
long, the deal will lose some of its “act now” force. Next, evaluation is also
important. Yet many companies fail to evaluate their sales promotion programs.
The most common evaluation method is to compare sales before, during, and after
a promotion. TESCO Hypermarket suppose to has a 5 percent market share before the
promotion, which jumps to 10 percent during the promotion, falls to 4 percent
right after, and rises to 6 percent later on. Promotion seems to attracted new
triers and stimulated more buying by current customers. Sales fell as consumers
used up their inventories after the promotion. The long-run rise to 6 percent, means that Tesco Hypermarket gained some new customer.
Consumer research also
show the kinds of people who responded to the promotion. Surveys can provide
information on how many consumers recall the promotion, what they thought of
it, how it affected their buying and how many took advantage of it. Sales
promotions also can be evaluated through experiments that vary factors such as
incentive value, length, and distribution method. Sales promotion objectives
vary widely. Sellers may use consumer promotions to increase short-term sales
or help build long-term market share. A sales promotion usually occurs for a
limited period of time to help create a sense of urgency. Examples of sales
promotion can include coupons, free trial periods and discounts. Sales promotions
offer a number of advantages to the owner of a small business. It can be a
luring new customers with Price. By offering a reduced price on a popular item,
marketer can lure customers away from competitors, which may ultimately help
turn them into regular shoppers. For example, if TESCO Hypermarket own a small
electronics store that's competing with a large retailer, offer a discounted
price on a popular cell phone model for a limited time. If marketer serve the
customers well during the purchase process, they may be willing to come back. Clearly, sales promotion plays an important role in the total promotion mix. To use it well, the marketer must define sales promotion
objectives, select the best tools, design the sales promotion program,
implement the program, and evaluate the results.
